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Elective Unit

BSBCMM511

Communicate with influence

60 hours
Elective Unit
Communication Skills

Unit Overview

This unit describes the skills and knowledge required to present and negotiate persuasively, lead and participate in meetings and make presentations to customers, clients and other key stakeholders.

Learning Outcomes

  • Present information persuasively to diverse audiences
  • Develop influential communication strategies
  • Lead and participate effectively in meetings
  • Negotiate outcomes with clients and stakeholders
  • Use digital communication tools effectively

Key Topics Covered

Persuasive Techniques

  • • Influence strategies
  • • Persuasion principles
  • • Stakeholder analysis

Presentation Skills

  • • Audience engagement
  • • Visual communication
  • • Public speaking

Negotiation

  • • Negotiation strategies
  • • Win-win outcomes
  • • Conflict management

Digital Communication

  • • Social media influence
  • • Video presentations
  • • Online networking

Assessment

This unit is typically assessed through:

  • Persuasive presentations to stakeholders
  • Meeting facilitation exercises
  • Negotiation role-play scenarios

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