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Elective Unit
BSBCRT512
Originate and develop concepts
50 hours
Elective Unit
Innovation & Creativity
Unit Overview
This unit describes the skills and knowledge required to originate, develop and communicate concepts and ideas. It applies to individuals who use creativity and innovation to generate new concepts, develop them to an outcome and evaluate their application in a workplace context.
Learning Outcomes
- •Apply creative thinking techniques to generate innovative ideas
- •Develop concepts into viable business solutions
- •Test and refine concepts through feedback and iteration
- •Communicate innovative ideas to stakeholders
- •Evaluate concept viability and implementation
Key Topics Covered
Creative Thinking
- • Brainstorming techniques
- • Lateral thinking approaches
- • Innovation frameworks
Concept Development
- • Idea generation and selection
- • Prototyping methods
- • Concept refinement
Testing & Evaluation
- • Market validation
- • Feasibility analysis
- • Feedback incorporation
Implementation
- • Concept presentation
- • Change management
- • Innovation adoption
Assessment
This unit is typically assessed through:
- •Development of innovative business concept
- •Concept presentation and pitch
- •Feasibility analysis and implementation plan